The Publishing Industry is under heavy fire. Disruption is taking place in many ways and companies who want to stay alive have to reinvent themselves in almost any aspect. The new DNA consists of unique & inspiring content, superior data driven services and products people love.
The agenda of Product & IT teams is now filled with platform strategy, customer centric product development, internal process optimizations, data science, syndication, lead & agile methods just to name a few buzz words. All these things also require new management approaches and shape job profiles in many ways.
In this blog we want to provide you with some insights of how we handle all those challenges at BurdaStudios. We will cover our ideas, tools, processes but also our failures and lessons learnt. The main focus will clearly be on BUNTE.de, the leading online celebrity & people website in Germany and tracdelight, the leading German Premium Fashion Affiliate Network.
Happy reading 🙂